Footwear brand Anatomic & Co. encourages more meaningful social interaction

Men’s footwear brand Anatomic & Co has created a shoe that disconnects wearers from the internet when worn. The idea? To facilitate more meaningful social interactions without constant mobile and social media distractions.

The feature is enabled using Bluetooth technology embedded into the sole of the shoe and connected to an app. Within the app, wearers can personalize preferences such as the time intervals where notifications are blocked, a friends and family whitelist to allow important notifications, and choosing which apps are blocked so that other essential ones can still be used.

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