The New York Times’ Meal Delivery Kits Bring The Food Section To Life
The NYT is partnering with a meal-delivery startup this summer
The New York Times will start to sell ingredients for recipes from its NYT Cooking website this summer in partnership with meal-delivery startup Chef’d.
In an effort to find new revenue sources to offset declines in print sales, the Times is promising readers delivery of ingredients for meals within 48 hours. NYT Cooking has about 7 million monthly active users and features more than 17,000 recipes from the Times archive. Readers will be able to buy food kits a la cart or enroll in a subscription service. The Times’ brand extension into meal delivery is another example of how the publisher is looking to diversify sales channels in a continued uncertain environment for newspapers.