Readers who attempted to comment on a controversial article found their comments censored

The Daily Times, an English language Pakistani newspaper worked with agency Grey Singapore to create the Free My Voice campaign, using an algorithm to reverse all commenter's opinions on a controversial news story about Islamic country's blasphemy law.

Commenters who voiced their support found their words reversed, no matter how often they tried to resubmit the comment. The news story eventually directed frustrated readers to the page for the Free My Voice campaign, urging them to sign a petition or give a donation, supporting the freedom of the press in oppressive countries. In Bangladesh, India, Afghanistan and other countries, journalists have been murdered for reporting the truth. This clever, incisive algorithm forced commenters to experience, if only momentarily, the frustrations and dangers of censorship.

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