Social Chats Transformed Into Musical Tracks

Social Chats Transformed Into Musical Tracks

Bose fans on Twitter can watch their messages transform into recorded lyrics

Craig Davis
  • 27 may 2016

Looking back at one of the more interesting advertising campaigns of the past few months, Audio company Bose, in partnership with agencies 360i and Music & Strategy, developed a different sort of attention-grabbing campaign for last year’s Super Bowl. Bose introduced an interactive FanTracks experience, encouraging fans to share tweets cheering on the participating teams with the hashtag #LetsHearIt. In turn, the words and emojis were set to music with a live band and singers, in a range of different styles: country, funk, gospel and even Norwegian metal.

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