A North Carolina-based ad agency is inviting people to put HB2 down the toilet

In efforts to encourage North Carolinians to oppose the Section HB2 bill, ad agency McKinney printed the Bathroom Bill on toilet paper, making for a great visual for what many think of the section. “We hope people read it and then, well, you know the rest,” group creative director Will Chambliss told Adweek.

Section HB2, which requires all North Carolina residents to use public bathroom associated with their birth gender, as opposed to the gender they identify with, has caused a lot of controversy and backlash lately. Over 20 conventions and concerts were cancelled in Charlotte alone, including shows by Cirque du Soleil and Bruce Springsteen. The Bill has also already cost North Carolina 400 jobs at Pay Pal and 250 at Deutsche Bank.

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