Created by former Wall Street CEO, Ellevest wants to offer women tailored investment plans

With challenges like the pay gap and gender disparity within the workplace, dealing with issues related to money can prove challenging for many women. One platform wants to shift the focus and find a way to tailor investment plans toward female users to tip the scales. Ellevest allows users can create a plan by following a few simple steps. These include setting up a profile, creating and editing a personalized plan, setting up contributions and letting the team take care of the rest.

According to the company’s website, CEO Sallie Krawcheck is a former Wall Street CEO that realized the world of investing was very much “by men, for men.” She created the platform to “empower women financially” by focusing on their specific needs and to close the ever-agape financial gap.

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