In Brief

PSFK conference speaker will challenge retailers to sell experiences, not products

A 2016 study published by Home Advisor revealed the average cost of a kitchen is $20,079. When looking for new appliances, the current shopping model confronts people with a daunting row of lifeless options, lists of technical details and sales associates who have varying degrees of familiarity with the product. At PSFK’s flagship conference on May 13, we’re inviting Laith Murad to tell us how he is helping Pirch shake up this model by creating truly experiential showrooms that provide inspiration for everyone who walks through the door. We caught up with Murad to chat about crafting valuable retail experiences.

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