New bottle features a cap and top made from material derived from sugarcane

Packaging company Tetra Pak has announced a new version of its Tetra Top package made from plant-based materials, which will debut in the United States with JUST water.

The bottle's renewable content has increased from 53 percent to 82 percent, with no impact to its recyclability. It features a cap and top made from high-density polyethylene derived from sugarcane and FSC-certified paperboard used in the main sleeve.

The bio-based bottle offers a low carbon footprint and a manufacturing process that conserves energy and water, benefitting the environment and also offering customers a competitive advantage. You can check out the new packaging for JUST water in the video below:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in