Students generate product ideas for a hypothetical future exploring everything from fidgeting to suicide

Parallel Times was an exhibition of hypothetical products by graduating students from the Products of Design program at the School of Visual Arts. The work comes out of the Product Futuring class directed by Sinclair Smith who created the project to challenge the students' imaginations. All of the 20 projects were exhibited at WantedDesign, Brooklyn during NYCxDesign 2016.

The students were asked to create products of the future based on a projection of current events. To ground their designs in context, each created a future edition newspaper spread containing news items and an ad for their brand's product. They then had to look backwards and create an “original specimen” product of today representing how their brand and future timeline begins. The work presented spanned a range of social issues encompassing both utopian and dystopian futures.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in