Viacom Speaker To Share How Data Is Transforming Media [PSFK 2016]
VP for Data Strategy shares Viacom's innovations around art and science
With the Michelle Phans, PewDiePies and WongFus of the world carving out media empires on YouTube and online streaming options like Netflix, Amazon Prime, and HBO Go producing award winning content on their own platforms, many have already started to eulogize the TV industry. Media providers know they cannot continue with business as usual in this rapidly evolving and diversifying industry. We spoke with Kodi Foster, Viacom’s VP of Data Strategy before his talk at our flagship conference to hear his thoughts on how his team helps content creators and advertisers stay fresh.
Now Track More Ideas
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Reddit Members Received Discounts At McDonald’s By Clicking The Hamburger Menu