Access the full supporting presentation of PSFK Labs' new report for a limited time
In our recent report, The Future of Advertising, PSFK Labs introduces a new vision for consumer engagement. The potential for brands to reach consumers shifts dramatically from one day to the next: one day its through Snapchat stories and the next through Facebook Live. From virtual reality and beyond, brands are capitalizing on all new opportunities to reach their audiences, and capture them during this time when the race for attention is as competitive, if not more so, than ever before.
Advertising in this new landscape requires innovative thinking across the board; investment in the print and television space has been replaced by strategic branding, from offering brand-led education to creating compelling narratives that invite the reader to join as a two-way conduit.