The Impact Debrief designed to help organizations elevate impact, influence and innovation
Today’s companies are expected to do more than ever to help solve social and environmental problems. However, as corporate social responsibility efforts proliferate into the mainstream, the modern consumer has become increasingly savvy at spotting shallow efforts that amount to little more than feel-good marketing ploys. In addition to consumer skepticism, employers face scrutiny from millennial talent, who prefer to work for companies that exhibit an authentic commitment to noble causes.
The Impact Debrief, launched today by PSFK Labs, identifies emerging corporate social innovation trends in order to highlight digital and organizational practices that will help any company adopt or expand good business practices. Within the report, we spotlight companies that are employing technology in creative ways to tackle social problems, creating products and delivering value around sustainability, and investing in social entrepreneurs to incubate change. In addition to generating impact and disrupting the status quo, these companies’ practices provide them with a competitive edge in capturing consumer loyalty and attracting and retaining talent.
In the face of increased demand from regulators, consumers and prospective employees, companies are asking how they can incorporate responsible practices into their core operations and take their corporate social responsibility efforts to the next level. Specifically, businesses must ask what differentiates companies that are good from companies that merely do good?
“If we use technology to join forces around problems, then there is no problem we can’t solve. This will be driven by talent of different sectors coming together, wanting to give back and do something good.”
President Barack Obama, SXSW 2016
The PSFK Impact Debrief is designed to help socially innovative businesses recognize that social sector problems are business problems, and position themselves as pioneers in creating systemic change.
PSFK’s Impact Debrief explores how companies are taking their corporate social responsibility initiatives to the next level. PSFK Labs spotlights innovation in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence. Download the full report here and check back daily for exclusive content about the latest trends advancing corporate social innovation.