What Would A World Entirely Powered By Augmented Reality Look Like?
With AR headsets sales on rise, a filmmaker explores how they will influence our reality
“Hyper-Reality,” a six-minute short by Keiichi Matsuda, a London-based filmmaker and designer, explores how new technologies, most notably VR, augmented reality, wearables and IoT could change the way we interact with the physical space around us. Hologram-like projections are glued onto the physical spaces, obscuring the underlying world and making it oftentimes unrecognizable. Ads, to-do lists, pop-up avatars, directions and other notifications create a sense of overstimulation that is disturbingly familiar and yet comfortably distant.