What Would A World Entirely Powered By Augmented Reality Look Like?

What Would A World Entirely Powered By Augmented Reality Look Like?

With AR headsets sales on rise, a filmmaker explores how they will influence our reality

Weronika Jurkiewicz
  • 25 may 2016

Hyper-Reality,” a six-minute short by Keiichi Matsuda, a London-based filmmaker and designer, explores how new technologies, most notably VR, augmented reality, wearables and IoT could change the way we interact with the physical space around us. Hologram-like projections are glued onto the physical spaces, obscuring the underlying world and making it oftentimes unrecognizable. Ads, to-do lists, pop-up avatars, directions and other notifications create a sense of overstimulation that is disturbingly familiar and yet comfortably distant.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.