What Might It Look Like If Google Built A City From The Ground Up?

What Might It Look Like If Google Built A City From The Ground Up?

Google's parent company is redesigning urban environments into self-reliant systems

Leroy Soeterboek
  • 18 may 2016

Google’s umbrella brand Alphabet is the type of corporation that renders little surprise from the public when rumors they plan to build a city from scratch surface. The global conglomerate’s ambitious idea has come to the attention of popular media over the past few weeks, as one of their subsidiaries Sidewalk Labs began to question how our future cities could be built. Formed in 2015, Sidewalk Labs is the brainchild of Alphabet CEO Larry Page and Sidewalk CEO Daniel Doctoroff, a key economic enabler during New York City’s Michael Bloomberg administration.

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