Snapchat Moves Beyond Filters And Into Social Commerce

Snapchat Moves Beyond Filters And Into Social Commerce
Advertising

Target and Lancome are among the first to offer shoppable Snapchat ads

Marielle Castillo
  • 6 may 2016

Just a few months after Cosmopolitan editor and Snapchat board member Joanna Coles talked about the social media app’s soon-to-come e-commerce capabilities, Snapchat released 10-second call-to-action ads within Cosmopolitan magazine’s Discover channel. Target and Lancôme are the first brands to run promotions on the channel.

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