Snapchat Moves Beyond Filters And Into Social Commerce

Snapchat Moves Beyond Filters And Into Social Commerce

Target and Lancome are among the first to offer shoppable Snapchat ads

Marielle Castillo
  • 6 may 2016

Just a few months after Cosmopolitan editor and Snapchat board member Joanna Coles talked about the social media app’s soon-to-come e-commerce capabilities, Snapchat released 10-second call-to-action ads within Cosmopolitan magazine’s Discover channel. Target and Lancôme are the first brands to run promotions on the channel.

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