How Airbnb Is Taking On The Hotel Industry
The move to offer a more 'pre-packaged' experience may secure a spot in minds of travelers
Excursions in foreign cultures can be intimidating, and establishing trust between both parties is no easy feat regardless of how much capital you pour into doing so, especially when strangers are involved. In a move to target the still-skeptical, Airbnb is testing out hotel-style packaging and amenities in Sonoma, CA.
Around the same time Airbnb launched its largest-ever campaign #LiveThere, which looks to offer travel activities and experiences beyond that of the home away from home, it also quietly launched a pilot program dedicated to offering a hotel-like experience it calls Sonoma Select. Opting to turn on the filter will display the 100 listings currently available, all of which have Instant booking, 24-hour check-in, and alluring amenities such as “local treats, wine, upgraded bath products and a guidebook,” making traveling to Cali all the more attractive.