Classic storytelling and cute bunnies converge in VR to melt hearts

In a Dreamworks meets Kafka bout of cinematic magic, you peer down to discover that you're no longer you and are instead a puffy and pawed rabbit tasked with thwarting an alien invasion. Bunnies have taken on E.T. menaces before—”eh, what's up doc?“—but audiences have been passive onlookers along the way, never before invited to step into the storytelling. In direct defiance to convention, Baobab Studios‘ VR film “Invasion!” puts you at the center of the plot and personas.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in