This Creative Packaging Tries To Get More Men To Drink Rosé

This Creative Packaging Tries To Get More Men To Drink Rosé
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A new brand of wine takes cues from beer packaging to broaden its appeal

Jennifer Passas
  • 9 may 2016

The perception that rosé is a girly drink has been shifting. As gender norms start to crumble it is inevitable that ideas of products previously defined and marketed as feminine and masculine will dissolve as well. The idea of a female whiskey drinkers or a man enjoying rosé shouldn’t raise eyebrows. In an effort to keep the skeptics eyebrows at bay, design shop Safari Sundays has packaged Mangrove Estates new rosé, called The Drop, in four-packs of 8.4 -ounce skinny cans.

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