Online Clothing Brand’s ‘Try-On Truck’ Takes The Guesswork Out Of Sizing

Online Clothing Brand’s ‘Try-On Truck’ Takes The Guesswork Out Of Sizing
Retail

This lingerie brand is taking to the streets to help customers find the best fits for them

Sara Roncero-Menendez
  • 4 may 2016

Buying clothing online can be a guessing game as to what size is right for you, especially when it comes to something as complex as lingerie. Online brand True&Co took it a step beyond the tried-and-somewhat-true sizing charts by creating a mobile changing room for customers.

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