Online Clothing Brand’s ‘Try-On Truck’ Takes The Guesswork Out Of Sizing
This lingerie brand is taking to the streets to help customers find the best fits for them
Buying clothing online can be a guessing game as to what size is right for you, especially when it comes to something as complex as lingerie. Online brand True&Co took it a step beyond the tried-and-somewhat-true sizing charts by creating a mobile changing room for customers.
Created by Spiegel Aihara Workshop and Mobile Office Architects, the True&Co Try-On-Truck takes its online-only products to customers on the street. Making its way across American during 2016, the trying room on wheels was inspired by the tiny home movement that matches sleek aesthetics with space saving designs. The construction combines the structure and sheen of a high end boutique with the calm, breezy California wood. True&Co’s pop-up also offers complimentary bra fittings, in which bras are chosen not based on the standard tape measure size but on the shape of the breasts themselves, aided by the use of a special online quiz.