These Adidas Sneakers Are Designed To Hold Your Stash
Skateboarding shoes made with natural hemp include a hidden pocket
Made from heat-pressed hemp, the shoe’s outer tongue features a faux prescription label that reads “HIGH-POTENCY, SUPERIOR QUALITY, DOSAGE 420 MG, TAKE AT LEAST ONCE A DAY,” while the inner tongue hides a discrete pocket for stowing “any small items.”
The footbeds, which feature a disclaimer that reads “MAY CAUSE RELAXATION,” are made of cork, specifically because they come from ‘trees.’
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.