Skateboarding shoes made with natural hemp include a hidden pocket

Shoemaker Adidas is embracing cannabis-culture with a new pair of skateboarding sneakers. Released via a raffle on BAIT in time for April 20, the shoe is called the Stan Smith Vulc ‘Happy.'

Made from heat-pressed hemp, the shoe's outer tongue features a faux prescription label that reads “HIGH-POTENCY, SUPERIOR QUALITY, DOSAGE 420 MG, TAKE AT LEAST ONCE A DAY,” while the inner tongue hides a discrete pocket for stowing “any small items.”

The footbeds, which feature a disclaimer that reads “MAY CAUSE RELAXATION,” are made of cork, specifically because they come from ‘trees.'

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in