The old analog watch gets an upgrade with a simple smart link

As much as smartwatches continue to get popular, plenty of consumers still purchase and own analog watches. For many of them, a watch can be special for many reasons—from sentimental value to designer preference. But getting a smartwatch means putting away that analog watch.

The team behind LINK wants to change that. Described as a “luxury watch accessory,” LINK attaches to any existing analog watch to create a smart counterpart that carries out functions like fitness tracking and calendar notifications. Users simply replace the buckle or clasp on the back of their watches with LINK. This creates another surface that displays information.

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