Visitors to this installation could learn more about endangered species in a creative way

Using information from the IUCN Red List, Pentagram‘s Harry Pearce worked with a team to create a 22-foot wide typographic installation that raises awareness about endangered species. Displayed as part of the University of Cambridge's ‘Conflicted Seeds + Conflict' exhibition, ‘Seeing Red…Overdrawn' featured the names of more than 4,000 endangered species. At first glance, the names are difficult to read because they do not stand out from the wall. To make the names more pronounced, visitors were encourages to use an indelible pen to trace over each letter.

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