Upload A Selfie To This Bottle Of Juice Before You Buy
The 'Feeling Fly' campaign is designed to promote customer engagement
London-based botanical juice brand Firefly has launched a new campaign designed to promote consumer engagement. The initiative, dubbed ‘Feeling Fly,’ allows customers to upload photos of themselves to the company’s website, with the possibility of having their photo chosen to be featured on a Firefly bottle.
Firefly promoted the initiative’s launch by offering personalized “selfie” bottles at a Whole Foods store in London last week, where customers could pose in front of a Firefly photo booth and buy a bottle with their photo on it to take home.
“Innovation is key for driving the soft drinks category forward and consumer engagement is crucial,” Sarah Brooks, marketing manager for Purity Soft Drinks, which owns the Firefly brand, told FoodBev Media. “Having received so many images from loyal fans over the years, we felt the next step of brand development was to follow their lead.”