The 'Feeling Fly' campaign is designed to promote customer engagement

London-based botanical juice brand Firefly has launched a new campaign designed to promote consumer engagement. The initiative, dubbed ‘Feeling Fly,’ allows customers to upload photos of themselves to the company’s website, with the possibility of having their photo chosen to be featured on a Firefly bottle.

Firefly promoted the initiative’s launch by offering personalized “selfie” bottles at a Whole Foods store in London last week, where customers could pose in front of a Firefly photo booth and buy a bottle with their photo on it to take home.

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