In Brief

IBM is anchored in pushing its clients towards the future, regardless of product or category

Above The Clutter with Pete Krainik is presented in partnership with IBM. To become part of IBM’s community of marketers and for more exclusive ideas about innovation in marketing, click here to become a Think Leader today.

People who follow IBM might say its history as a brand has been defined by change, or conversely that it is the fact that its core mission hasn’t changed that makes it stand out. Since the brand’s inception over a century ago, IBM has been a pioneer in applied computing, inspiring and revolutionizing the world through products and technologies. Recently, when many people think IBM, they think Watson, the cognitive system that suggests entirely new horizons for computing and human connection. Regardless of the technology at hand, throughout its history IBM has reached far beyond computing and AI to impact many areas of our daily lives, from health to retail to consumer goods.

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