Shoebox Transforms Into A Template For Creative Exercises

Shoebox Transforms Into A Template For Creative Exercises
Advertising

Zappos invites its customers to 'think outside the box' about their product packaging

Adriana Krasniansky
  • 31 may 2016

Starting June 1, online retailer Zappos will begin shipping its footwear in redesigned packaging, designed to inspire customer to creatively reuse the shoebox for different purposes. The box interior is printed with patterns that instruct users to fold, cut and transform the package into a phone case, shoe sizer, planter or figurine.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.