Shoebox Transforms Into A Template For Creative Exercises
Zappos invites its customers to 'think outside the box' about their product packaging
Starting June 1, online retailer Zappos will begin shipping its footwear in redesigned packaging, designed to inspire customer to creatively reuse the shoebox for different purposes. The box interior is printed with patterns that instruct users to fold, cut and transform the package into a phone case, shoe sizer, planter or figurine.
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