How top CMOs cut through the marketing clutter and find out what drives innovation

Above The Clutter with Pete Krainik is presented in partnership with IBM. To become part of IBM’s community of marketers and for more exclusive ideas about innovation in marketing, click here to become a Think Leader today.

In today’s market, where every brand or retailer is trying to rise above its competition, it can be difficult for companies to devise clear strategies that cut through the marketing noise. Brands often become distracted chasing new technologies or strategies which can adversely impact the way a customer views the business as a whole. To capture the attention and meet the existing needs of their consumers, it is important for marketers to deliver a compelling narrative that speaks to the identity of the brand.

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