A round-up of talks explains the process of creating unforgettable experiences to build up a brand

In this digital era, brands have the responsibility of constantly innovating and inventing new ways to keep people engaged. Technology gives brands the opportunity to directly connect to its consumers. As a result, slowly progressing with time is not a sufficient business plan. There are strategies to create experiences that keep people engaged and attract new consumers.

This year at the annual PSFK conference, there were an incredible amount of insights presented to the participants. PSFK looked back and gathered some of the best talks:

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