In Brief

Neil Robinson, co-founder of Chapter, shares how agencies can support all levels of consumer engagement at PSFK’s Future of Advertising conference in San Francisco

As consumers change the tools and habits through which they digitally interact with brands, advertising agencies are rethinking how to best collaborate with companies to maximize engagement. Should agencies evolve into “innovation studios,” “experience incubators,” or another nom du jour?

At PSFK’s Future of Advertising event in San Francisco, Neil Robinson, co-founder of creative agency Chapter, will address how the industry must adapt to surpass brand and consumer expectations. By collaborating on product, customer service and experience, agencies can transition away from traditional ‘advertising’ toward impactful consumer engagement.

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