Adidas Is Creating New Shoes By Saving The Ocean
The shoe brand aims to combat marine destruction by turning old plastic into sneakers
Awareness of environmental issues have increased over the past few years thanks to effective advocacy, however, one overlooked area is saving the ocean. Since most of the Earth’s population does not directly experience marine pollution, it is difficult to see how much environmental damage is done to these areas.
Parley is an organization that seeks to fight for this cause by raising awareness for the “fragility of the ocean,” as well as working on projects that will help protect it. Parley’s newest project, a partnership with Adidas, involved creating a shoe that is comprised of used plastic and fishing nests found off of Africa’s coast.