This AI Can Be Your Personal Beauty Advisor

This AI Can Be Your Personal Beauty Advisor

A Toronto-based company has developed a chatbot that can provide personalized recommendations based on your skin

Marielle Castillo
  • 23 june 2016

Beauty and makeup have become social pursuits thanks to the rise of beauty blogs, but most buyers still prefer to shop for these products in person, even if a trip to a beauty counter or makeup store means spending too much time looking for the right product. ModiFace, the leader in augmented reality technology for the beauty industry, is now bringing the try-on experience straight to your phone with its latest launch: a beauty advisor for Facebook Messenger.

Using its extensive knowledge of beauty products, the bot will be able to help users search for products based on questions about different brands, colors, or shade names. With ModiFace’s facial recognition and simulation technology, shoppers can find their ideal lipstick shade and try it on by taking a selfie within Messenger. If satisfied with the look, the bot will connect to beauty retailers to purchase products directly on the app. The company is focusing on lipstick suggestions for now before diving into other products. To try the beauty advisor, simply message ModiFace on Facebook Messenger, tell the bot what you’re looking for and it will reply with some options to try on.

“We are delighted to be the first beauty advisor launching on Facebook Messenger, and we believe conversational interfaces are a great fit with shoppers interested in getting beauty advice easily on the go. I expect that this will be the first of many steps to expand and improve what is possible for consumers through a chat interface,” said Parham Aarabi, Founder and CEO of ModiFace.

This is one of the first bots to come out after Facebook announced it would open Messenger to chatbot services. The technology is already changing user experience and customer support, but this shows how it could go far beyond the uses we’ve seen and provoke change within the retail industry as well. It might not replace the value of an in-person consultation at a store or beauty counter, but by now it’s clear that it’s more than a trend and retailers should think about how to make use of bots within their existing platforms.


+augmented reality
+conversational interfaces
+Facebook Messenger
+personal beauty advisor

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