A Toronto-based company has developed a chatbot that can provide personalized recommendations based on your skin

Beauty and makeup have become social pursuits thanks to the rise of beauty blogs, but most buyers still prefer to shop for these products in person, even if a trip to a beauty counter or makeup store means spending too much time looking for the right product. ModiFace, the leader in augmented reality technology for the beauty industry, is now bringing the try-on experience straight to your phone with its latest launch: a beauty advisor for Facebook Messenger.

Using its extensive knowledge of beauty products, the bot will be able to help users search for products based on questions about different brands, colors, or shade names. With ModiFace’s facial recognition and simulation technology, shoppers can find their ideal lipstick shade and try it on by taking a selfie within Messenger. If satisfied with the look, the bot will connect to beauty retailers to purchase products directly on the app. The company is focusing on lipstick suggestions for now before diving into other products. To try the beauty advisor, simply message ModiFace on Facebook Messenger, tell the bot what you’re looking for and it will reply with some options to try on.

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