American Express Is The First Financial Institution To Create A Facebook Bot

American Express Is The First Financial Institution To Create A Facebook Bot
Banks, Insurance & Financial Services

The company designed an Amex AI to help customers easily keep track of their expenses

Jiwon Kim
  • 30 june 2016

Many brands are getting involved in creating Facebook Messenger Bots to get more business and make their services more available to their customers. American Express is the first financial institution to build a Facebook Messenger Bot that provides a convenient source of information for its members. The aim was to leverage a platform that most people interact with.

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