American Express Is The First Financial Institution To Create A Facebook Bot
The company designed an Amex AI to help customers easily keep track of their expenses
Many brands are getting involved in creating Facebook Messenger Bots to get more business and make their services more available to their customers. American Express is the first financial institution to build a Facebook Messenger Bot that provides a convenient source of information for its members. The aim was to leverage a platform that most people interact with.
“As a long-time partner of Facebook, we’re thrilled to be working together to create an innovative experience for our Card Members on Messenger,” said Dave Wolf, Vice President of Digital Partnerships & Development at American Express. “We know our Card Members appreciate the convenience of receiving information from Amex on digital platforms where they’re already spending time. The scale and flexibility of the Messenger platform makes it a powerful channel for us to explore new ways to connect with Card Members.”