Apparel Startup Rethinks Workout Gear For Religious Communities
Athletic brand caters to minority groups who prefer to dress modestly while exercising
For many religious communities, finding the right workout gear that’s functional yet still covers up is almost impossible. Cue Veil, a new brand that caters to women who prefer to stay modest while working out.
Currently seeking investment on Kickstarter, Veil, founded by Ahmad Ghanem, features a range of apparel, accessories and scarves that have been specially designed to be worn when active. Focusing on three core factors – modesty, functionality and style – the pieces include Hijabs made to keep you comfortable while fighting the elements and a running hoodie with a stay-in-place scuba hood.