AR Shopping Will Let You Purchase Looks Straight From The Runway

AR Shopping Will Let You Purchase Looks Straight From The Runway

Augmented reality app Blippar is collaborating with designer Henry Holland to let shoppers scan and buy clothing as soon as it is first shown

Marielle Castillo
  • 29 june 2016

In the past, waiting six months for a runway design to show up in stores was the norm, but you can now take home designer items directly after they’ve been revealed on the runway. Visa Europe is about to make this a lot easier with the launch of an advanced image recognition scanner and app, which might be the future of shopping.

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