Music Video Presents A Subtler Way To Integrate Branded Content
Sonos cleverly taps into an immensely personal moment on screen.
Branding within content is tricky and is almost always over-the-top obvious. Take Beats by Dre Pill cropping up in pop videos as a prime product placement example. Sonos however has surprisingly found a way in that lets it remain credible.
The consumer electronics brand produced the music video for American rock band Band of Horses. Director Sing Howe Yam used a Pro8mm camera to capture a vintage look and true-to-life account of the band members' family vacation. The quartet can be seen joyously singing and strumming their instruments in a living room, playing outdoors with their children and enjoying a barbecue with their wives and wider family in a deeply emotional, intimate series of blissful scenes.