Music Video Presents A Subtler Way To Integrate Branded Content

Music Video Presents A Subtler Way To Integrate Branded Content
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Sonos cleverly taps into an immensely personal moment on screen.

Lara Piras
  • 16 june 2016

Branding within content is tricky and is almost always over-the-top obvious. Take Beats by Dre Pill cropping up in pop videos as a prime product placement example. Sonos however has surprisingly found a way in that lets it remain credible.

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