Bentley Redefines The Luxury Limits Of The SUV

Bentley Redefines The Luxury Limits Of The SUV

The Bentayga sets a bar for quality, speed and price in this competitive automotive category

Dave Pinter, PSFK
  • 3 june 2016

Joining in the trend with every other luxury automaker, Bentley is introducing their first luxury SUV, the Bentayga this year (classified as a 2017 model). For now, the top-of-the-line Bentayga is the most expensive SUV available topping out at well over $300K. The premium price hasn’t quashed interest as the first production year of around 5,500 vehicles is already sold out. Bentley’s car line including the Continental, Flying Spur and Mulsanne are the kind of automotive accessory you’d pair with a Saville Row suit or Louis Vuitton handbag. They project a reward for financial success. Could this same aura translate to what is essentially a 4×4 truck?

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