Blubel provides turn-by-turn directions via flashing LED lights

Blubel is a Bluetooth-enabled bicycle bell that helps guide riders on their journey along the most cycle-friendly routes. Its flashing LED lights provide turn-by-turn directions and a compass bearing to your destination.

The useful device is housed inside a traditional bell and every time it is rung, it indicates an alert point in the supporting app and cloud technology. These points and other journey data are gathered from the community and analyzed to calculate the safest routes and highlight any potential hazards, wherever you are in the world. Blubel was recently launched on Kickstarter with the help of the European Space Agency and IBM.

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