New report explores how advertisers can facilitate authentic, impactful relationships

Don’t miss our Future of Advertising events in SF and NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.

Individuals are most loyal to a brand or organization when they identify as part of its community—a community that is more and more likely to live, grow and flourish online. Sixty-six percent of Millennials ages 19-32 value their time interacting with people on social media as much as their time interacting in person. Rather than overseeing these interactions, brands can be much more impactful by giving users the tools to grow conversation.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in