New report explores how advertisers can facilitate authentic, impactful relationships

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Individuals are most loyal to a brand or organization when they identify as part of its community—a community that is more and more likely to live, grow and flourish online. Sixty-six percent of Millennials ages 19-32 value their time interacting with people on social media as much as their time interacting in person. Rather than overseeing these interactions, brands can be much more impactful by giving users the tools to grow conversation.

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