A new brew in Canada wants to help people "rethink their choices"

Beer company Budweiser is launching a new brew in Canada with one key missing ingredient: alcohol. The new beer, called Budweiser Prohibition Brew, is supposed to maintain the same taste as a regular Budweiser at 0.0 percent alcohol, using the the company's “latest de-alcoholization technology.”

Budweiser is already the number one beer across the country, and the brand wants to help Canadians “rethink their choices.” Although none to low alcoholic beers account for a tiny percentage of global consumption (0.6 percent in 2015), low alcoholic beers have been growing at double the rate of regular beer. The Prohibition Brew is intended to offer health-conscious consumers more choices for less sugary drinks.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)