Camera Store Spoofs Apple’s iPhone Campaign

Camera Store Spoofs Apple’s iPhone Campaign

The series of images serves to remind people of the limitations of smartphone cameras

Jiwon Kim
  • 10 june 2016

Lens & Shutter, a small camera chain store in Canada, released advertisements that spoof Apple’s iPhone Campaign Ads. Apple’s well-known iPhone ad campaign centering around the theme, “Shot on iPhone 6,” consist of beautiful and heart-warming photos that show the capabilities of the smartphone’s camera. Lens & Shutter makes fun of this idea through ads that show how smartphones cannot compare to the capabilities of advanced cameras such as DSLRs.

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