Cannes Report: Finding Value In Advertising Events
Bant Breen, Founder and CEO of Qnary, reflects on how things have changed as Cannes has grown bigger than ever
Bant Breen, Founder and CEO of Qnary, reflects on how attendees, participants and topics discussed at Cannes Festival in 2016 have evolved from years past.
Cannes Lions is THE advertising ecosystem event of the year now attended by large contingents of media sales people, ad-tech sales people, clients, ad agency executives and creatives.
The complaints of the festival not being about advertising creative anymore are absolutely true but also far from new. Creativity took a back seat many moons ago as ad tech, Hollywood A-B-C List celebrities and clients joined the party.