Cannes Report: Virtual Reality And Its Unintended Consequences

Cannes Report: Virtual Reality And Its Unintended Consequences

Liam Fay-Fright, founding partner of Common Industry, surveys the rush to VR activations at this year's Cannes Lions Festival

  • 23 june 2016

It’s the year of VR at the Cannes Lions International Festival Of Creativity. All the major technology players are touting their wares to the rosé-swilling hordes: Google is dishing out Cardboard headsets like aspirins; Samsung has set up on every street corner, ready to strap a Gear VR to the head of any unwitting passerby.

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