Gerard Crichlow, Director of Social and Cultural Innovation at AMV BBDO, points to the untapped creative leaders of content

Gerard Crichlow, Director of Social and Cultural Innovation at AMV BBDO, wants to celebrate every spectrum of content creators, from the copy-writers and comedians to producers and marketers. 

In a world where people are flooded with marketing messages and are savvier than ever at spotting bullshit, there still is no greater place than Cannes to be inspired, to recharge and to celebrate the work that cuts through.    

Strolling down the Croisette, the presence of major tech players, media shops and marketing executives could be felt, but as John Hegarty, the co-founder of BBH pointed out, the voice of creative leaders whose names are on the door were rather absent.  

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