Cannes Report: What Cannes Is (Or Isn’t) All About

Cannes Report: What Cannes Is (Or Isn’t) All About
Op-Ed

Jason Schlossberg, co-founder and chief creative officer of Kwittken, summarizes the ups and downs of his first year experience

PSFK Op-Eds
  • 27 june 2016

Reporting from Cannes Lions Festival, Jason Schlossberg, co-founder and chief creative officer of Kwittken, helps us to understand Cannes, by understanding what the festival is not. 

I’ve been procrastinating because it is nearly impossible to accurately capture the Cannes Lions experience in a short form piece. To experience Cannes (this is my first time) is to inevitably experience only a small sliver of it. There are just so many presentations taking place (approximately 40 a day), exhibitions to experience, places and spaces to explore, parties to attend and work to view that no matter how hard you try, one can barely scratch the surface.

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