Neil Parikh shares how a mattress brand is transforming the conversation around rest

In a world that is already inundated by mattress options, Casper is differentiating itself by engaging in progressive research and repackaging the idea of sleep. At the annual PSFK conference in New York, Neil Parikh, Co-Founder & COO of Casper shares how he is building a brand around sleep in an interview with PSFK's President of Research and Strategy, Scott Lachut. During the interview, Parikh shares how he approaches daily business by creating an “end-to-end experience so it’s a brand you want to interact with.”

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