Coca-Cola’s New Service Helps You Find Healthy Food

Coca-Cola’s New Service Helps You Find Healthy Food

The company's subsidiary, Del Valle, has developed an app to connect people looking for produce with growers who have extra stock.

Andrew Conrad
  • 29 june 2016

Farmsquare is a new app developed by Coca-Cola subsidiary Del Valle that aims to connect people looking for healthy food with growers that are looking to place extra stock in a good home.

The project, overseen by Brazilian post-advertising agency CUBOCC, attempts to alleviate poor nutrition and the wasting of surplus, wholesome food through a simple interface. The individual registers, searches for nearby products and requests produce from a donor. Donors could range from organic farms to hobbyists growing spice in an apartment window garden, CUBOCC claims in a release.

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