Coca-Cola’s New Service Helps You Find Healthy Food
The company's subsidiary, Del Valle, has developed an app to connect people looking for produce with growers who have extra stock.
The project, overseen by Brazilian post-advertising agency CUBOCC, attempts to alleviate poor nutrition and the wasting of surplus, wholesome food through a simple interface. The individual registers, searches for nearby products and requests produce from a donor. Donors could range from organic farms to hobbyists growing spice in an apartment window garden, CUBOCC claims in a release.