Coca-Cola’s New Service Helps You Find Healthy Food
The company's subsidiary, Del Valle, has developed an app to connect people looking for produce with growers who have extra stock.
Farmsquare is a new app developed by Coca-Cola subsidiary Del Valle that aims to connect people looking for healthy food with growers that are looking to place extra stock in a good home.
The project, overseen by Brazilian post-advertising agency CUBOCC, attempts to alleviate poor nutrition and the wasting of surplus, wholesome food through a simple interface. The individual registers, searches for nearby products and requests produce from a donor. Donors could range from organic farms to hobbyists growing spice in an apartment window garden, CUBOCC claims in a release.