Coca-Cola’s New Service Helps You Find Healthy Food

Coca-Cola’s New Service Helps You Find Healthy Food
Retail

The company's subsidiary, Del Valle, has developed an app to connect people looking for produce with growers who have extra stock.

Andrew Conrad
  • 29 june 2016

Farmsquare is a new app developed by Coca-Cola subsidiary Del Valle that aims to connect people looking for healthy food with growers that are looking to place extra stock in a good home.

The project, overseen by Brazilian post-advertising agency CUBOCC, attempts to alleviate poor nutrition and the wasting of surplus, wholesome food through a simple interface. The individual registers, searches for nearby products and requests produce from a donor. Donors could range from organic farms to hobbyists growing spice in an apartment window garden, CUBOCC claims in a release.

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