This PSA illustrates how getting high impacts a driver's reaction time

The Colorado Department of Transportation and Denver-based advertising and public relations firm Amélie Company have teamed up to create a PSA about the risks of driving while under the influence of marijuana that makes clever use of the omnipresent Skip Ad button that accompanies many online videos.

The advertisement, called Dangerous Combinations, shows what appears at first to be a ‘Skip Ad’ button, placed in the video’s bottom right corner—but the fake button quickly starts darting around the screen, evading viewers’ attempts to press it.

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