Columbia Reimagines Clothing Tags As Saws And Fishing Kits

Columbia Reimagines Clothing Tags As Saws And Fishing Kits

The outdoor company's Turkish branch has taken a new perspective on garment functionality

Andrew Conrad
  • 23 june 2016

Clothing tags and labels have long been the bane of shoppers eager to don their new purchase. But Istanbul-based ad agency Ogilvy & Mather recently produced a video that imagined what it would be like if, instead of boring tags, Columbia Sportswear products were adorned with compact handsaws, sundials, sewing kits, fishing gear and water filters.

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