The brand is bringing doodles to life in an aim to encourage imagination and creativity

A child’s imagination can really go places and Crayola wants to tap into that imagination and reward kids who constantly push the envelopes of their creativity. Presenting Crayola Imaginables, a customization service that allows children to created stuffed animals based on their artworks.

The mission of Crayola Imaginables is to keep motivating and encouraging a child’s creativity and imagination. Having their artwork come to life will make them feel like they’re a mini Picasso;—that their scribbles and doodles are actually worth something and this will give them great fulfillment and joy.

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