Adobe Director explains how new technology is reshaping customers' shopping experience

Over the past year, brick and mortar retailers have been pressed to find new ways to attract shoppers and bring relevance to the physical retail experience. In response, software and hardware providers have been pushing the boundaries of what can be accomplished in a physical store. One such example is Adobe, which has developed a new technology called the Adobe Experience Manager, a system used to personalize a customer’s experience using Adobe Marketing Cloud. The purpose of the technology is to create a continuous customer experience that allows anyone to walk into a store and have an immediate digital experience connected to the physical store. This is what Adobe emphasizes is important in becoming an “experience business,” which allows marketers to directly reach consumers like never before.

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