Digital Interfaces Make In-Store Shopping A More Personalized Experience

Digital Interfaces Make In-Store Shopping A More Personalized Experience
Retail

Adobe Director explains how new technology is reshaping customers' shopping experience

Jiwon Kim
  • 1 june 2016

Over the past year, brick and mortar retailers have been pressed to find new ways to attract shoppers and bring relevance to the physical retail experience. In response, software and hardware providers have been pushing the boundaries of what can be accomplished in a physical store. One such example is Adobe, which has developed a new technology called the Adobe Experience Manager, a system used to personalize a customer’s experience using Adobe Marketing Cloud. The purpose of the technology is to create a continuous customer experience that allows anyone to walk into a store and have an immediate digital experience connected to the physical store. This is what Adobe emphasizes is important in becoming an “experience business,” which allows marketers to directly reach consumers like never before.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.