The new app from the founder of Priceline will reward employees who take steps to save their companies money with gift card incentives

In an effort to cater to business travelers who are making financial decisions for their employers every time they book a flight or reserve a hotel room for a business trip, Upside—a company launched by Priceline founder Jay Walker—will offer those travelers incentives to save money.

The company will offer business travelers gift cards from a range of retailers as perks for making smart travel-purchasing decisions. Upside, which plans to launch a beta version in September, aims to change the way companies and their employees think about travel, according to Walker.

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